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Privacy Policy

This is's privacy policy. It tells you who we are, how we collect information about you, whether and how we store that information, and what we use it for, with whom we intend to share your information, and whether it may be transferred outside the European Economic Area ('EEA').

Please read the policy carefully. If you do not agree with it, then please do not use our website.

We use Klarna as the provider of our checkout. This means that we might transfer your personal data in the form of contact and order details to Klarna when the checkout is loaded, in order for Klarna to manage your purchase. Your personal data transferred is processed in line with Klarna’s own privacy notice.



Our company name:

123 Retail Ltd


Our geographic address:

M By Moda

Enfield Terrace





At M By Moda, we are 100% committed to protecting the privacy and security of our customers and site visitors (yep, we mean you). The M By Moda team members are customers themselves, of both M By Moda and other internet sites – so we totally appreciate and respect how important privacy is. If you have any questions about how we protect your privacy, drop us a line at

For all our services, the data controller — the company that’s responsible for your privacy— is 123 Retail Limited.



Navigating this page

• Cookies

• How we use your information

• Sharing your information

• Marketing messages

• Seeing adverts for M By Moda online

• Your information and countries outside Europe

• Keeping your information

• Your rights

• Changes to how we protect your privacy

• How to contact us



This website uses cookies. A cookie is a small text file that is stored on a user’s computer for record-keeping purposes. Cookies help to provide users with a good experience when browsing this Website and also allow us to improve this Website.

Please find more information about the individual cookies we use and the purposes for which we use them in the table below.


Has Offers

This cookie tracks advert views and traffic from our affiliates advertising partners. For more information click here



This cookie is used to ensure that a website (called a publisher) that sends a customer to another website (called an advertiser) is rewarded for a successful referral. A publisher might be a voucher download site, a cashback reward site, a blog or any other website. This reward process is enabled by using cookies which recognise if you were referred to an advertiser by one of our publishers. Our cookies contain no personally identifiable information. For more information click here


My Buys

My Buys set the following three cookies: mbcc, mbcs, and mbdc. The cookies let us track page views, clicks on our Web Rec Zones, items in the cart, and items purchased. For more information click here



This cookie collects information when you visit our website, use or interact with ShareThis Services (including sharing content with their sharing icons). It also collect technical information such as the type of browser you are using. For more information click here



This cookie is used for basket functionality, and allowing users to login.



This cookie is used to decide which affiliate network you have been referred from.


Cookies from Google

PREF, __utma, __utmb, __utmc, __utmv, __utmz, NID, docsperf, rememberme, __qca, HSID, APISID, SID - optional line


These cookies provide us with information about the numbers of visitors and how they reached us, they also recognise location when used with Google maps and allow the pages to be liked using Google+. We do not have control over the cookies deployed by Google we are forced to accept them to take advantages of the services this company provides which we believe to be of value to our visitors - their privacy policy which governs their use of cookies can be found here


Affiliate Window Performance based Cookie

Performance' cookies collect information about how you use our website e.g. which pages you visit, and if you experience any errors. These cookies don't collect any information that could identify you – all the information collected is anonymous and is only used to help us improve how our website works, understand what interests our users and measure how effective our advertising is.



We use your information in a number of different ways — what we do depends on the information. The tables below set this out in detail, showing what we do, and why we do it.


Your Name and Contact Details

How we use your name & contact details:


·         Deliver your purchases to you

·         We’ve got to do this to perform our contract with you

·         Send you service messages by text and e-mail, such as order updates

·         We’ve got to do this to perform our contract with you (so you know when your order is coming)

·         Sending you information by email, SMS, or post, about our new products and services

·         To keep you up to date. We only send this with your permission

·         Fraud prevention and detection

·         To prevent and detect fraud against either you or M By Moda – unfortunate, but absolutely essential

·         Showing you M By Moda adverts as your browse the web

·         So you can see our latest products and deals

·         Finding out what you, and other customers, like

·         To ensure we are giving you what you want


Your date of birth information

How we use your date of birth


·         Fraud prevention and detection

·         To prevent and detect fraud against either you or M By Moda – unfortunate, but absolutely essential


Your gender information


How we use your gender information


·         To direct you to the right part of our website

·         To get you to the products that you want faster


Your payment information

·         This means your card’s security/CVV code, don’t worry, we don’t keep them.


How we use your payment information


·         Take payment, and give refunds

·         We’ve got to do this to perform our contract with you — we can’t give all our stuff away!

·         Fraud prevention and detection

·         To prevent and detect fraud against either you or M By Moda – unfortunate, but absolutely essential


Your contact history with us

·         What you’ve said to us — for example, over the phone, on instant chat, or on social media.


How we use your contact history


·         Provide customer service and support

·         We’ve got to do this to perform our contract with you, so we can provide the best service possible

·         Train our staff so that, when you contact us, you get the best possible customer service

·         Purchase history and saved items

·         What you’ve bought and what you’ve stored in your basket for another time


How we use your purchase history and saved items


·         Sell you things

·         We’ve got to do this to perform our contract with you

·         Provide customer service and support, and handle returns

·         We’ve got to do this to perform our contract with you

·         Finding out what you, and other customers, like

·         To ensure we are giving you what you want


Information about your phone or laptop, and how you use our website

·         Information you give us when you browse our site, including your IP address and device type and, if you choose to share it with us, your location data, as well as how you use our website.


How we use information about your phone or laptop, and how you use our website


·         Improve our website and set default options for you (such as language and currency)

·         To give you the best possible shopping experience

·         Protect our website

·         To prevent and detect fraud against either you or M By Moda – unfortunate, but absolutely essential — and to meet our legal obligations about looking after your data

·         Information from accounts you link to us


What we do if you link your Twitter or Facebook accounts to us

How we use information from accounts you link to us


·         To enable you to log into our website simply and easily without having to create a specific account

·         To make it easier for you to use our site and purchase those items you want!

·         To provide product recommendations

·         So you can quickly spot things which take your fancy


Your responses to surveys, competitions and promotions

How we use your responses to surveys, competitions and promotions


·         Run the survey, competition or promotion

·         We’ve got to do this to perform our contract with you — if we can’t use your entry, you can’t possibly win!

·         You don’t have to give us any of this personal information but if you don’t, you may not be able to buy from the site, and you are unlikely to receive our optimal overall customer experience.  But that is your choice – and we respect that.

·         We also anonymise and aggregate personal information (so that it does not identify you) and use it for purposes including testing our IT systems, research, data analysis, improving our site, and developing new products and services. We also share this information with third parties.



We do not, and will not, sell any of your personal data to any third party – including your name, address, email address or credit card information. We want to earn and maintain your trust, and we believe this is absolutely essential in order do that.

However, we share your data with the following categories of companies as an essential part of being able to provide our services to you, as set out in this statement:

Companies that do things to get your purchases to you, such as payment service providers, warehouses, order packers, and delivery companies

Professional service providers, such as email providers, marketing agencies, advertising partners and website hosts, who help us run our business

Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud

Companies approved by you, such as social media sites (if you choose to link your accounts to us), and Klarna where you choose to use their payment service

We may provide third parties with aggregated but anonymised information and analytics about our customers and, before we do so, we will make sure that it does not identify you.



If you have said we can, we’ll send you marketing messages by email, text, to keep you aware of what we’re up to and to help you see and find our products.

How to stop marketing messages from M By Moda

You can stop receiving marketing messages from us at any time.


You can do this

·         Through your account settings

·         By clicking on the ‘unsubscribe’ link in any email

·         By contacting our Customer Services team

Once you do this, we will update your profile to ensure that you don’t receive further marketing messages.


Please note that, as M By Moda comprises a complex web of many inter-connecting services, it might take a few days for all our systems to be updated, so you might get messages from us while we process your request.


Stopping marketing messages will not stop service communications (such as order updates or where you have expressed an interest in an activity at M By Moda for example stock updates).



The EEA comprises certain countries within Europe (including the EU) which have similar laws on data protection. Other countries outside the EEA may not give the same level of protection to your information.

Further information about data protection issues including the online Register of Data Controllers can be found at



We also engage in online advertising, also to keep you aware of what we’re up to and to help you see and find our products.

Like many companies, we target M By Moda banners and ads to you when you are on other websites and apps. We do this using a variety of digital marketing networks and ad exchanges, and we use a range of advertising technologies like web beacons, pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook’s Custom Audience service.

The banners and ads you see will be based on information we hold about you, or your previous use of M By Moda (for example, your M By Moda search history, and the content you read on M By Moda) or on M By Moda banners or ads you have previously clicked on.



Keeping your information

We’ll hold on to your information for as long as you have your account, or as long as is needed to be able to provide the services to you, or (in the case of any contact you may have with our Customer Service team) for as long as is necessary to provide support-related reporting and trend analysis only.

If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions, we may also keep hold of some of your information as required, even after you have closed your account or it is no longer needed to provide the services to you.



·         Your rights

·         You have a lot of rights relating to your personal information:

·         The right to be informed about how your personal information is being used

·         The right to access the personal information we hold about you

·         The right to request the correction of inaccurate personal information we hold about you (although you can probably do most of this through My Account

·         The right to request that we delete your data, or stop processing it or collecting it, in some circumstances

·         The right to stop direct marketing messages, which you can do through My Account, and to withdraw consent for other consent-based processing at any time

·         The right to request that we transfer or port elements of your data either to you or another service provider

·         The right to complain to your data protection regulator — in the UK, the Information Commissioner’s Office


If you want to exercise your rights, have a complaint, or just have questions, please contact us.



Changes to how we Protect Your Privacy

We may change this page from time to time, to reflect how we are processing your data.

If we make significant changes, we will make that clear on the M By Moda website or other M By Moda services, or by some other means of contact such as email, so that you are able to review the changes before you continue to use our site.



How to contact us

We always want to hear from our customers (especially if you feel we’ve let you down or could do better).

If you:

·         Have any questions or feedback about this notice

·         Would like us to stop using your information

·         Want to exercise any of your rights as set out above, or have a complaint

Please don’t hesitate to contact our Customer Service team, who will be happy to answer any questions you may have.


You can contact our privacy team by dropping us a line at


Or if you’d like to, you can write to us at:


M By Moda

Enfield Terrace,